Publicado por Equipo GNOSS
19/09/2012
Extenso artículo de Dave Chaffey (Smart Insights) en el que recoge una selección de ideas recogidas de distintos documentos y papers para analizar la estrategia digital de Amazon. "Amazon performs exceptionally efficiently measured against revenue per visitor, which is one of the key measures for any commercial website, whether it’s a media site, search engine, social network or a transactional retailer or offers travel or financial services. Of course profit per user would be quite different due to the significantly lower costs of other .coms like Facebook and Google"